Creative Direction

To launch TOMS’ first ready-to-wear capsule collection with & Other Stories, NARA reimagined a creative space that would have birthed the concept. Collecting inspiration from the design team as well as sourcing vintage decor, NARA created an immersive environment at the TOMS Flagship store in Venice Beach, CA.

Mirroring brand ambassador, Erin Wasson‘s California bohemian style, NARA recreated a design studio layered with vintage books and travel journals, souvenirs, records, plants, posters, handwoven textiles, a drafting table and mood boards adorned with fabric swatches, design sketches and inspiration photos. Guests moved through the tactile experience, organically taking their own reference photos.