Connecting on the vision of humane progress, NARA was brought on to launch social media for the first activism hotel, Eaton Workshop. Standard social guidelines and tactics were deconstructed and reevaluated, exploring instead how Eaton could be of service to its community. Coined the “Anti-Trump hotel” by the media, NARA leveraged Eaton’s social strategy to unite a global community guided by shared values to drive direct action. Designed for activists to engage with each other, Eaton’s social platform provides value through educational resources, activist toolkits, frameworks for action from experts in the field and connecting those who care about people and the planet.
Beyond commissioning talent based on aesthetic alone, NARA connects artists and brands around shared values and purpose. For eaton’s launch event – a panel on the intersectionality of race, gender and the environment – NARA commissioned senegalese photographer and feminist activist, Delphine Diallo, to take intimate portraits of the all-female African American panelists.